How to Effectively Use Social Media to Propel Your Brand
Technological innovation has brought revolutionary changes in the world of business, so much that it seems it has altered the rules of doing business in the 21st century.
One aspect of technological revolution is the increased use of social media to propel your brand. Leading global brands are harnessing the potential of social media to increase the visibility of their brand on internet and increase their customer base.
However, it might turn out to be a bit tricky when it comes to using social media effectively to grow your brand.
Here’s a step-by-step guide to help you learn the tricks of the trade and build your brand identity.
1. Invest a sizeable amount to social media marketing strategy
If you think that social media marketing does not require any budgetary allocation then you are wrong. Big brands like Nike, Starbucks, Zara and McDonalds dedicate a significant portion of their yearly budget to build a robust social media strategy.
According to a survey conducted by CMO, big brands may increase their social media spending by a whopping 90 percent in the next 5 years. Currently, companies invest around 10 to 15 percent of their revenue on social media marketing.
So, it is highly recommendable to plan a budget for your social media strategy.
2. Become a part of important social media networks
Choosing the right social media platform has the potential to do wonders for your brand. There are a host of social media channels available to help you reach out to customers and build a social media community.
i. Facebook: You simply can’t ignore the power of Facebook which has a staggering 2 billion users. According to a survey, one out of every seven person has an account on Facebook. 76% of consumers prefer to follow their favorite brands on Facebook.
ii. Instagram: Instagram is the choice of millennial. If your brand is meant for the young generation, think of no other channel than this one. Instagram is believed to have influenced the purchasing decision of consumers and can substantially increase brand visibility.
iii. Pinterest: It is a popular social media channel for consumers who are always on the look for new ideas. Pinterest offers exciting marketing opportunities to help propel your brand in the right direction.
3. Create Valuable Content
The content that you are sharing on social media plays a huge role in making your social media strategy a make or a break. Make sure to post interesting, up-to-date and relevant content on social media. Being honest with the customers is the key.
The content that you are posting on social media should cater to your target audience. It is advisable to research extensively to come up with exciting content. Pictures and videos can further make your content powerful. Do not hesitate to revise the content if you think it needs to be tweaked to attract more consumers.
4. Leverage the voice of influencers to enhance he authenticity of your content
Celebrities have a powerful influence over their fans. Social media allows brands to win the support of influencers and leverage their voice in favor of your brand.
You can tag the influencers while posting an important content on social media and increase the credibility of your brand. Although, it requires efforts on your part to build connections with influencers, you can increase your sales if they add their voice to your cause.
5. Engage with your audience
Social media offers the chance to build a loyal consumer base. It is one of the best media tools to keep yourself abreast of consumers’ demands, expectations and complaints.
Engage with your followers rather frequently and let them know that you value their support. It will help build a long-lasting relationship with consumers and increase the consumers’ brand loyalty.
6. Assess your social media strategy
Finally, it is important to review and evaluate your social media strategy. Your rivals may have garnered larger support and challenge your presence on social media.
Rope in social media experts to find out what’s wrong and bring improvement accordingly.
This era belongs to tech-savvy brands who have mastered the art of using social media in an effective manner. You will be left out if you fail to understand the importance of building and implementing a successful social media strategy to propel your brand.
